Board of directors

Jón Ásgeir Jóhannesson is an independent investor and advisor. He is also an alternate to the Board of 365 miðlar ehf., which is a publishing company, and the holder of power of procuration at Apogee ehf., which is a financial service. Jón Ásgeir operates both in Iceland and Britain. He founded with his father the food store chain Bónus in 1989, which later merged with Hagkaup food store chain to become Hagar. Bónus and Hagkaup, under Jón Ásgeirs ́ lead, founded Orkan, which is now Skeljungur ́s oil retail brand, and Jón Ásgeir ́s company Baugur later became one of Skeljungur ́s biggest shareholders. As an example of other companies that Jón Ásgeir has owned there are Baugur Group, House of Fraser, Big Food Group, Hamleys, Magazin du Nord and Karen Millen. Jón Ásgeir has been the CEO and the Chairman of the Board of Hagar. Jón Ásgeir has a superior knowledge of retail, and of transformation of real estate. Jón Ásgeir has been a part of various operations, small and large, and has a long experience of running companies. Jón Ásgeir has a college degree from the Commercial College of Iceland.

Birna Ósk is Chief Commercial Officer at APM Terminals, which runs infrastructure for ports around the world, but before she started working there, she gained extensive experience in Icelandic business life with a focus on sales, marketing, service and product development. She was a member of the executive board of Síminn, Landsvirkjun and Icelandair from 2011-2022. Birna Ósk has considerable experience as a board member, including in Gildi pension fund, Já hf., CRI hf., Eyrir Vöxtur and Skeljungur.

Birna Einarsdóttir was the CEO of Íslandsbanki hf. from 2008 to 2023. She has over 30 years of experience in financial markets, having worked at both Íslandsbanki and the Royal Bank of Scotland. Birna serves on the boards of various companies, including Iceland Seafood ehf., Verðbréfamiðstöð Íslands hf., and Fólk Reykjavik. During her tenure at Íslandsbanki, she led the bank through numerous challenges, including its public listing. She possesses extensive expertise in strategy, finance, and management. Birna holds a BA degree in Business Administration from the University of Iceland and an MBA from the University of Edinburgh.

Guðni Rafn is the owner and CEO of Skakkiturn ehf. Apple franchise in Iceland. Guðni has considerable experience in investing in international securities markets. He previously worked, among other things, in stockbroking at Kaupþing Bank from 2005-2007, later worked at Eyrir Invest, but has been managing his own investments since 2009. Guðni graduated with a BSc. in Business Administration from the University of Iceland and is also certified in securities trading.

Sigurður Ásgeir Bollason is a seasoned investor with extensive experience in business operations. He serves on the boards of several companies, including RES 3 ehf. and Strengur hf. Throughout his career, he has played a key role in managing and investing in numerous retail businesses both in Iceland and abroad, including All Saints, Whistles, Karen Millen, Shoe Studio, and Warehouse. Sigurður and his wife, Nanna Björk Ásgrímsdóttir, are majority owners of RES 9 ehf., which holds a 47.94% stake in Strengur hf.