Heimkaup (Wedo ehf). is a progressive Icelandic online store and also the largest operating in Iceland. The company was founded in 2010 with the goal of customers purchasing various specialty products, but little by little the product range has become more and more diverse.
The aim of Heimkaup is, for example, for customers to shop for home and workplace. The product range is diverse in food, cosmetics, electronics, toys, books, cards and puzzles, household products, pet products, clothing and now recently alcohol products.